4 Best SEO Reporting Tools in 2025 Free & Paid Options

The Serpstat tool does keyword research, competitor research, PPC analysis, and so forth. Plus, it also helps website owners keep track of their competitors’ backlinks. Advanced Web Ranking has four paid plans, with a 30-day free trial. Plans increase in price by providing more “units,” which allow you access to a higher volume of keywords to track. Its ability to track keywords on a hyper-specific level (including search engine results features) and white-label reporting make it ideal for agencies and in-house teams.

seo tools

HubSpot SEO Marketing Software

seo tools

With a free account, you can input a search query, location, language, and title, and it will generate an SEO outline that SEO Anomaly you can customize. It’s really helpful if you regularly write content briefs for others to complete. Like any generative AI content tool, double-check the output and add your own voice.

seo tools

Ahref’s all-in-one SEO tool set makes it possible to do everything from tracking your rankings to analyzing your competitors’ performance and keyword targeting. Like other popular Surfer SEO alternatives, Frase thoroughly analyzes top-performing content and provides actionable, real-time insights to guide your strategy. Designed specifically for serious content teams, it offers intuitive templates and customizable standard operating procedures.

seo tools

Content Harmony

Create a free account for monitoring from a few locations, like San Antonio, Texas; Mumbai, India; and London, UK. The limitations of SEO tools are data sampling, lack of context, learning curve, and the need for human judgment. For WooCommerce store owners already using the core Yoast plugin, this extension adds extra value with minimal setup. It also automatically handles some technical SEO fixes, like cleaning up unnecessary URL parameters or preventing duplicate content between product and category pages. Popular website platforms like Wix, WordPress, Etsy, Shopify, and WooCommerce each have unique SEO needs – and thankfully, there are tools built specifically for each.

seo tools

  • The SEO plan starts paid plans at $29 a month; advanced choices for complete digital marketing solutions run up to $99 a month.
  • We highly recommend looking into our guide to SEO, learning more about SEO copywriting, and discovering some of our quick tips for ranking higher on Google.
  • Some alternatives might provide features Surfer lacks, like more comprehensive technical SEO audits or backlink analysis tools.
  • Scalenut is a platform that combines AI-powered content creation with professional SEO expertise, giving you options based on your resources and preferences.
  • With a free account, you can input a search query, location, language, and title, and it will generate an SEO outline that you can customize.

Together, these features orient your page in the larger scheme of things. Particularly in link building, it can pass on the big picture of your website, so you can perform the right adjustments. Finding people to pitch your website to can also take up a lot of your time. But BuzzSumo is one of the best SEO tools for beginners to look for backlink opportunities.

seo tools

Whether you’re a developer looking to integrate advanced content tools or a marketer wanting to save on generation costs, NEURONwriter offers unprecedented control. It has keyword research tool and  competitor analysis feature allows you to compare your content against top-10 competitors. Beyond content creation, GrowthBar offers comprehensive keyword research with difficulty scores and revenue metrics. For teams, its collaboration features let writers, marketers, and editors work together efficiently, getting SEO-optimized content out the door faster than ever. SE Ranking also provides an AI Writer that works similarly to Surfer AI, generating complete articles with just a keyword input.

Every time I log in, I find a hidden feature or report that makes me giddy. Beyond that, there are a few specialty tools worth picking up if you’re doing those types of tasks. After you pick your main SEO workhorse, I highly recommend you take full advantage of the free tools.

Authority Labs is another handy SEO tool with a super-easy user-friendly interface. You can easily set up multiple sites with Authority Labs and optimize your SEO campaigns. It also helps you acquire location-specific rank tracking to laser-target your audience.

So, you’ll need a free Cloudflare account to get started with the tool. Google also has a Structured Data Markup Helper that helps you implement certain kinds of structured data. To help you make strategic decisions on which topics to cover. Google Trends allows you to analyze search trends anywhere in the world. It shows your average ranking positions for up to 1,000 top queries. The Semrush Sensor allows you to track volatility in Google’s search results.

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