Through this intuitive backlink checker, you can better understand the state of your linking strategy and uncover data to improve your backlink profile. Clearscope is like having a digital marketing genius whispering SEO secrets in your ear. Instead of drowning you in complicated data, it gives you crystal-clear recommendations on how to make your content actually rank. Just plug in a keyword, and boom—you’ll see exactly what’s working for your competitors and how to do it even better. Looking for an SEO content optimization tool trusted by industry giants?
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PageSpeed Insights evaluates loading times and gives performance suggestions. Rich Results Test checks whether your pages support structured data for enhanced SERP display. Google Lighthouse is an auditing tool that analyzes site performance, accessibility, SEO, and more.
- For example, “coffee shop” will have different results in Chicago vs. Phoenix.
- While not typically categorized among traditional SEO software for agencies, it provides the critical performance data that validates your SEO efforts.
- If your website has a long history of inorganic link building, it’s wise to do a monthly disavow.
- Some offer annual plans, others offer monthly plans, and a few offer lifetime options.
Providing a trial could attract a more extensive user base regardless of Clearscope’s pricing structure. At its core, SEO Spider excels in technical SEO, particularly through its advanced site crawling and auditing capabilities. This SEO Anomaly feature is extensively used for conducting thorough website audits and identifying a range of SEO issues like broken links, redirect chains, and server errors.
And, there’s also a backlink analysis tool that mixes a combination of metrics, including anchor text in links as well as estimated domain authority. Moz Pro is a great SEO tool that helps you increase traffic, rankings, and visibility across search engine results. The platform also includes a Domain Overview feature, which does much more than summarize your competitors’ SEO strategies. You can detect specific keywords they’ve targeted and access the relative performance of your domains on both desktop and mobile devices. We list the best SEO tools, to make it simple and easy to optimize your website to be more search engine friendly, while also catering for general users. Once we confirmed that a tool could be used for free, we dove deep into the paid plans as you may want to upgrade to one as your business grows and circumstances change.
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Free tools like Google Search Console and Bing Webmaster Tools can help you perform keyword research and optimize your content. These tools also identify and fix SEO issues to improve your website’s organic traffic. Bing Webmaster Tools is designed to help webmasters monitor and enhance their website’s performance and visibility on Bing’s search engine. It’s geared towards SEO professionals, web developers, and site owners who need actionable insights and tools to improve their site’s search ranking and traffic. Ahrefs Backlink Checker is a tool for analyzing backlinks for any website, catering primarily to SEO professionals and digital marketers. It provides detailed insights into backlink profiles, aiding competitor analysis and effective SEO strategy development.
Especially when you only need to check basic things like metadata, content structure, and word count. This is super useful for quickly understanding the structured data setup of a competitor without running it through a dedicated schema tool. Or for troubleshooting international SEO issues on a client site. This saves me time when I’m trying to understand what makes top-ranking pages successful. If you have an article about a certain keyword cluster, Keyword Insights will show you which keywords are best to optimize for. Honestly, I find myself going back and forth between these two tools from time to time.
It offers SEO scores to monitor how optimized your product pages are, alongside AI content generators to produce copy for product descriptions, image alt text, and tags. You can get more searches with a paid plan, which starts at $11 per month and is free for the first seven days. With Google Keyword Planner, you can find new keywords to target, research estimated search volumes, and discover related keywords and phrases. You can also unlock long-tail keywords to find phrases that are hyper-focused for your business and its goals. SEO tools work by crawling websites, collecting data, and presenting insights through dashboards, reports, or editors. Plug In SEO is the best SEO tool for Shopify because it simplifies the process of finding and fixing common SEO issues in online stores.
Technical SEO Tools and Website Audit
Yoast SEO for WordPress is a plugin designed to help users optimize their websites for search engine visibility. Content creators and website owners primarily use it to improve their WordPress sites’ search performance. Create keyword clusters and analyze key metrics side by side.